Updated: Sep 9, 2021
An important, but sometimes overlooked or neglected part of Fiverr gigs are the Frequently Asked Questions (FAQ), an optional feature located under the Description tab in gig setup. Here's why they're important, and what you can do to make the best use of them.
A great place to fill in the blanks.
The crucial "Description" part of your gig is a 1200 characters long. Depending on the type of gig you offer, and the pitch you need to make, it is scarcely enough room to sell people on what you're offering, to say nothing about going into detail. For many sellers, it can leave them feeling not only helpless to fully make their case, but also vulnerable, because there are important things that have been left unsaid. FAQ lets you give you a chance to share more detail, and...
Clarify and expand on what you offer
Describe your qualifications in more detail
Mention things you didn't have room for in the description
Explain your extras, and how/when they apply
Address possible sales objections and misgivings
Clear up potential misunderstandings about what you do and don't offer
Discourage and head-off potentially trouble-making buyers
Be able to show evidence to buyers, who later say they "didn't know" / "weren't told"
Because FAQs are sometimes used to fend off potential problems with buyers, and that's a legitimate use of them...but watch the wording. It can tend to sound a little stout, stern, and confrontational. That's a bear trap. If your FAQs have a completely different tone than your main description, it may feel a little like "Dr. Jekyll and Mr. Hyde" to buyers, who ask themselves, "which of these is the real person?" (concluding that the real one is probably more like the harsher one they see in the FAQ).
Let me talk about my own case a little. In addition to thegigdoctor.com website, I have begun offering my Gig Doctor checkup services on Fiverr. There, based on the questions people asked when inquiring, and on some of my initial experiences with buyers, I quickly discovered some things I felt needed to be clarified and expressed in advance. However, due to space limitations, I couldn't possibly fit it all in the Description area, nor would some of it have been appropriate for the Description. Let me share them here, in case they're helpful as thought/idea starters. Note that they cover some of the same categories I mentioned in my six-point bullet list above.
Here are my own Frequently Asked Questions here (as of Sep. 7 2021).
Are you and your service "for real?"
YES. I am not a "fly-by-nighter." I'm a successful Fiverr entrepreneur. That's why I charge something significant for my services. You're getting a pro who knows what he's doing, and who helps many sellers every week to improve their Fiverr business. See more testimonials at shorturl.at/fgGQR
What will we be doing in the session?
We'll be covering every aspect of your gig. You'll be getting advice and guidance on your gig image, demo material, pricing, title, description, and tags. I'll also answer any questions you have. We'll be covering a lot of ground!
Will you be optimizing my gig?
I'll be providing you with insight and knowledge, information, suggested keywords, and lots more, which you can put into your gig. If you need me to write it all for you, yes, I can do that too...that's an available extra.
Will I learn things I don't already know?
Only you know what you are already aware of. My purpose will be to teach you the techniques I have learned or developed, some of which I believe to be unique. It is the overall, highly personalized experience, and not a few isolated facts, that makes a Gig Doctor session special.
Can I get all the same info from YouTube?
I honestly don't know. YouTube is so enormous that it becomes impossible for any one person to see everything that's offered on there. Some of the ingredients I talk about could be out there, somewhere. Some, probably, are not. What I offer isn't just ingredients though. It's my own unique recipe.
Is optimization the answer to all my problems?
As you can see from my ratings and comments, optimization can often make a huge difference,. But there's more to succeeding on Fiverr than optimizing your gig. It is not a miracle cure If the seller has reputation problems. I can, however, suggest ways to help get past them with time and effort.
Will you get my gig to the front page of search?
The chance of reaching the front page will be significantly better after you make the changes we discuss, but there can be many other factors that enter in (such as a seller's ratings, public and private reviews, reputation, conversion rate, and overall track record), which might impact your search
Do you offer a guarantee?
If, after our session, you feel you learned nothing new or helpful to you, you may request cancellation. --> Honesty though, please! <-- Don't order with the intent of gathering free information and then cancelling. A cancellation damages the status of both the buyer AND seller on Fiverr.
Hope that helps! Feel free to comment below.
There's so much you and I can do together to improve your gig's performance. Schedule your Gig Doctor appointment by hitting the Gig Checkup link at the top of this page for an inexpensive personalized checkup and consultation!
For those of you who do voiceovers, or who are interested in entering that fun profession, I can help there too. Check out my voiceover coaching services.