My son and I are both fans of the TV show, "Monk," probably because we can both somewhat relate to his foibles. On one episode, a character made a statement that I liked quite a bit: "The more you know, the less you don't know." That little euphemism works VERY WELL in a conversation about Fiverr. Today, I'll share a simple way for you to know more about your current situation on Fiverr, and what you can do to improve it.
Nothing Happens Without a Reason
One of the traps we can fall into on Fiverr is in not knowing where we stand. So often I hear people say, "I'm not getting orders," but that's all they know about it. If you're not getting orders, there are reasons. Always! I'm going to help you find the reasons with a free tool and some simple instructions.
Fiverr provides us with a valuable resource on our Gigs page. Go there, and you'll see single-line listings of each of your gigs. Direct your glance over to the single number under the heading, "Impressions." You'll see a figure there that represents how many people have actually seen your listing when they've done a search. That's what they mean by "impressions." For each impression, your gig will have shown up on a page of results along with others, seen by a searcher. That's important, because without eyeballs on your gig, there will be very little chance of your getting orders unless you chase them down in Buyer Requests. Impressions are where it's at. The more people see what you offer, the more potential sales you can make.
Change the little dropdown in the upper right corner to "7 days" so you're seeing how often your gig has appeared in a buyer's search results in the past week. We'll use that as our reference time frame. So what does your number look like? Is it 0? If so, there is a serious problem and you need to check with Fiverr Customer Service. Ask them if some problem in your gig is keeping you from appearing in search at all. If you see a number higher than 0, you're at least on a few people's radar in search. A well-performing gig should be getting into the thousands of impressions per week, and more is always better.
Alright, we've probably already identified a big part of your problem, haven't we? If your impressions aren't in the thousands per week, you're not showing up enough in search.
OK, stop right there. This is NOT a time for despondency. Poor search results is a SOLVABLE PROBLEM.
I created a simple spreadsheet that allows you to track their gig impressions from week to week, as well as recording what you have most-recently tried, to improve them. Let's have a quick look at it...
Download the file at the file below. It's a secure link and an xlsx style spreadsheet.
Start by changing the "Gig" heading in the spreadsheet to a description of what you offer in a particular gig. Not the current title, because that may change. Just a general description of your gig. Now, enter your your current 7-day impressions for that gig in the spreadsheet, as well as the date.
Back on your Fiverr Gig page, click the little dropdown arrow at the right end of your gig listing, choose Edit, and make a single, simple change somewhere in your gig. Try adjusting the title, or maybe altering something in the description or the tags. Don't make wholesale changes, because the goal is to track which changes really make a difference. If you've alter lots of stuff at-once, you won't know which changes made the difference when you check next week.
Continue down the list of your gigs, putting in the date, the current weekly impressions, and then noting any changes to each. Exception: If you have a gig that's going great guns, leave it alone. It ain't broke!
It's a Weekly Thing
A week later, open up your spreadsheet and revisit your Gigs page, and go through the same procedure again. Add a new row to your spreadsheet under each of your gigs, for your new entry.
Go online and check to see which gigs have gone up in impressions, and which have gone down. Try some new adjustments to the wording of your titles, or your descriptions, or your tags. While you're at it, have a look at your gig image too, and consider whether it is as clear and as effective as some of the really winning gigs you see at the top of search. That can matter a lot too.
I suggest you ask Siri or Alexa to remind you every week to do update your GigTracker spreadsheet.
The Bonus Bump
See the spike below, with the darkened dot? That indicates a day I updated my gig. If you pass your mouse over such a dot in your stats, you'll be presented with information confirming you made changes that day. Fiverr sometimes gives you improved search results for awhile, as a reward for taking the effort to try to improve your gig. In this case, it was a big BIG leap...quite a nice little reward. So those bonus bumps give you one more excellent reason to do your weekly gig tracking and routine tweaks to your gigs.
If you want to make a serious difference, stick with it. Don't try this once or twice and then forget about it. This is time really well invested, and it can really pay off. That extra knowledge about what's working and what's not, is critical to improving your performance on Fiverr. It's really true...the more you know, the less you don't know.
There's so much you and I can do together to improve your gig's performance. Schedule your Gig Doctor appointment by hitting the Gig Checkup link at the top of this page for an inexpensive personalized checkup and consultation!
For those of you who do voiceovers, or who are interested in entering that fun profession, I can help there too. Check out my voiceover coaching services.