Increasing Your Average Selling Price on Fiverr
When you start out on Fiverr, what you initially need are orders. Any orders! But In order to grow and advance, average selling price becomes more of an important consideration.
Bigger Numbers Yield Bigger Results
There's an old blues tune that says,
Them that's got shall get
Them that's not shall lose
So the Bible said and it still is news
"What the song references in the Bible is this: "For to every one who has will more be given, and he will have abundance" (Matthew 25:29)
Those lines occur to me sometimes as I work on Fiverr. Having some...yields more. That in turn yields more, and so on. It only makes sense that a platform which makes its money by taking a commission from every sale, will give priority to sellers who have proven themselves to be good earners (and those who show the potential to by the way they prices what they offer), So you'll often see sellers with higher starting prices, and more sales, near the front of search results.
The temptation then, is to try and "start at the top" with high (well, high for Fiverr) prices. The idea has its merit, though if you don't have a proven track record on Fiverr, with bunches of five star ratings and glowing reviews, buyers can be forgiven if they don't jump at the chance to hire you. So the old tried-and-true method of starting humbly at a lower price and working your way up is generally still advisable.
Boosting Your Average Sale
Since a higher average order is a major factor in pushing you forward in the search results, the conundrum during your formative months on Fiverr is, "how do I get larger orders, when I'm still priced low?" What I'm going to propose here can be one good way to accomplish it.
Let's say you have gotten enough initial sales, albeit small ones, to become a Level One Seller. You've received a nice number of initial ratings and positive reviews. And you have, among others, one or more repeat customers who order from you with some regularity. Their orders tend to be nickel and dime stuff, but you make some reasonable income from them due to sheer volume. Fine! Consider a message like this:
"Jim, I want you to know I notice and appreciate how often you are using me! I'd like to do something special for you, I'd like to save you 30% on the next few orders you place, by combining them. Here is a custom offer for $100. This offer lasts for 30 days from the time you accept it, and I'll do up to $130 worth of work for you, inside this order. Would you like to do that?"
If they accept, you now have 30 days together to conduct all your communication for multiple projects within this one, single order. Rather than hitting the Deliver button on each of the small "orders within the order," you just send them their files as attachments inside the order. As each is sent, you can message them what their balance is. At the end, you can congratulate them on having saved a total of "x" dollars during the course of the month.
On the down side, you're taking an income hit of 30% (or whatever number you prefer to make it) for a while with this buyer.. The number of sales you've made,, as accounted by Fiverr will be lower during the time you offer this. But the approach will increase your average sale metric, which can help you to climb in the search rankings on Fiverr, resulting in yet more orders for you. Eventually you'll see your way clear to increase your pricing, which will further bump up the amount of your average sale. And who is to say that, even once you're at higher prices, you might not still occasionally want to offer a buyer a "month rate," or whatever you'd like to call it, to further jack up your average sale numbers...and possibly boost your ranking in search even higher!
There's so much you and I can do together to improve your gig's performance. Schedule your Gig Doctor appointment by hitting the Gig Checkup link at the top of this page for an inexpensive personalized checkup and consultation!
For those of you who do voiceovers, or who are interested in entering that fun profession, I can help there too. Check out my voiceover coaching services.