There's an important, irreversible item that you need to get absolutely right, before you hit the Publish Gig button and present your shiny new gig to the world.
Time to Take a Deep Breath
You're excited. You have an idea for an offering you'd like to make available on Fiverr, you've gone through the setup wizard, done the description, the price, the keywords, the frequently asked questions, and you absolutely...can't...wait...to hit that pretty green Publish Gig button, But before you do, there's something you should know. There's a step you have probably overlooked; something most people are not aware of.
At the moment you click the Publish Gig button, Fiverr creates the URL you will be found by on the Internet in places like Google. The URL will look something like this:
As you can see, the URL contains the seller's name, followed by a wording you have chosen. It is taken from the "SEO Title" wording you used when you set up your gig. Let's imagine a
worst case scenario, where you were in a hurry to finish setup, and you weren't sure what the SEO Title was, or how it was used, so you just put in something like, "Check on this and add later," then wrapped things up and hit Publish. Well, guess what, you're going to have a gig that shows up in peoples' web browsers as:
Well! That ought to really impress future buyers, eh? And guess what? Once you've done it, it's set in epoxy. You're stuck with it. So it's important to get this step right, not because it'll look foolish if it's done wrong, but also because you'll miss out on an important feature that helps you to be found and earn money.
SEO Title May be Different Than Your Gig Title
Fiverr actually has some really good information on this in this article. As it explains, a good SEO Title isn't necessarily grammatically correct, but it does contain the drop-dead essential keywords you' are basing your gig around. So, while your "pretty title" might be "I will create an amazing logo for your shipbuilding business," the SEO title might be more obtuse, chosen from words you think will score you search points in Google.
Let's assume your research determines, strangely enough, that the words people tend to search by for your service online include "maritime," "marine," "naval," and "logo." Unlikely, but I need to put something here for illustration purposes. So your SEO title might wind up looking something like this: "I will create maritime marine naval shipbuilding logo." If you're convinced those are your best words, now you can hit Publish. From now on, that's what will be seen in the title bar of their browser when they visit your gig, and those will also be the magic words Google will index your gig by.
Why Does Google Matter?
While most of the people who swing by your gig likely will get there by doing a search from within Fiverr itself, a well-designed gig may also be found in Google and other search engines, which will take hunters straight to your gig as well. But with a poorly chosen SEO title, you've just reduced the odds of that happening to almost nil.
There's so much you and I can do together to improve your gig's performance. Schedule your Gig Doctor appointment by hitting the Gig Checkup link at the top of this page for an inexpensive personalized checkup and consultation!